In Our efforts to bring You this membership service program, and
in a manner consistent with Our mission below, We reserve the right to make
limited use of basic personal information which You provided as a member. You
consent to receive periodic electronic communications, including emails, from
Us and/or our business affiliates regarding your membership, as well as the
program and its services (such as featured discount products or new offerings).
What information is collected?
Generally, we gather two types of information. The first type
of information is the Personally Identifiable Information ("Personal
Information") that You expressly provide when You enroll in the membership
program. This information includes Your name, mailing address, e-mail address,
and date of birth or some other unique personal identifier that We can use to
confirm sales and billing information (e.g. city of birth or mother's maiden
name). Occasionally, We may request other information from You that may be used
by Our Membership Services department to confirm enrollment, update your
account or confirm your order and so that we can improve our program and
The second type of information is technical and statistical
information that is collected automatically whenever You visit Our website.
This type of information may include things such as Your IP address, operating
system, type of browser and website activity. We collect this data to help Us
improve the quality of Our website and make Your visits to the site easy,
convenient and meaningful.
Who is collecting the
The membership program is marketed and distributed by Coverdell
& Company, Inc. The information collected on the site is owned by Coverdell
& Company, Inc. and/or its marketing partners depending on who offered You
membership into the program
How do we use the information collected?
We use the Personal Information You provide to service Your
membership. For example, We request Your mailing address so We know where to
send the merchandise certificates, gift cards and other benefits that You may
purchase, and any other information You may request. We also may send You
additional membership information such as updates about Our program. We use
Your credit card information to bill You for the membership fee and any
benefits You may purchase. We may use Your email address to notify You of
program updates and to further provide You with additional product information
and opportunities of membership. The Personal Information that is collected may
also be shared with other groups within the Coverdell organization, and with
Coverdell’s affiliates and/or marketing partners depending on who offered You
membership in the program. The technical and statistical information that is
automatically collected from Your computer whenever You visit the membership
program website is used to help Us improve the site and the member experience.
From time to time We may disclose general statistical information about Our
website and its visitors such as the number of visitors, the number and type of
products purchased, etc.
Do you share personal information with third parties?
We may share Personal Information with third parties whom We
employ to perform functions on Our behalf. For example, We use a third party to
verify and process Your credit card information in order to charge You for
requested benefits or services. All third parties are contractually obligated
to use Personal Information only for the purpose for which it is given. We are
not responsible for the information practices of third parties. The collection,
use and disclosure of information by third parties are subject to their
respective privacy policies, which may differ from Our policy.
From time to time, We may also share Personal Information with
Our affiliates and/or marketing partners who offer products and services we
think will be of interest to You.
Furthermore, limited customer information may potentially be
transferred as a business asset of Coverdell & Company, Inc. As we continue
to develop our business, We may buy or sell assets. In such transactions,
customer information generally is one of the transferred business assets. Also,
in the unlikely event that Our company or substantially all of its assets are
acquired, customer information will of course be one of the transferred assets.
In the event that customer information is transferred as described in this
paragraph, members may be notified via e-mail and have the ability to opt-out
of having their personal information transferred to any new entity.
How do I change/modify my information?
You can change, modify or update your member information simply
by sending us an e-mail from the Contact Us page.
What are Cookies and how do you use them?
"Cookies" are helpful pieces of information about You that a
website places on Your hard disk. Cookies can make Your return visits to the
website more convenient. They are used to do the "record keeping" that allows a
computer to remember who You are when You visit the site. Cookies are not
required to utilize the site. However, turning on cookies will make Your online
experience more personal and more enjoyable.
Most Internet browsers will allow You to erase or block cookies.
Instructions for disabling cookies may differ from one browser version to
another. Please refer to the Help section of Your browser for instructions to
assist You in these processes: preventing Your browser from accepting new
cookies, how to have the browser notify You when You receive a new cookie, or
how to disable cookies altogether. However, cookies allow You to take full
advantage of some of Our sites features, so we recommend that You leave them
turned on. If You reject cookies, your ability to use some areas of Our site
How do you secure member information?
Data Security is a critical issue for Coverdell. Credit card data
is always protected during transmission between Our websites and administrative
environment through the use of SSL technology. Once received at Our
administrative center, data is encrypted, and access to data is protected
through multiple controls and security practices in accordance with PCI
standards. Coverdell is a PCI certified organization.
Internal access to member information is protected and can only
be accessed by password. We also contract with industry experts to institute
and review web security on a periodic basis.
Do these same policies apply to third party websites that I
access through Best BenefitsSM
No. The Privacy and Security Policy appearing on this website
relates to Best BenefitsSM.
You will notice that our website may contain links to other sites such as our
benefit providers. We cannot be responsible for the privacy and security
practices of other websites that you may access through our site, even if
displayed within a frame on our site. As an online consumer, you should always
review a particular site's privacy and security policies when linking to that
site before revealing any personal information to that site.
How do you update your Privacy and Security Policy?
that You are always aware of what information We collect and how We use it, as
well as the latest updates on how We maintain the secure portions of Our
website. If there is a material change in Our privacy practices, We may be
required to take commercially reasonable measures to obtain written or active
consent to use customer information differently than stated at the time of
How do I contact the website?
If you have any questions about the practices of this site or
your dealings with this website, you can contact:
firstname.lastname@example.org or Customer Service 8770 West Bryn
Mawr , Chicago, IL 60631 Attention: Customer Relations.
By using our website, You consent to the collection and use
not agree We ask that You do not use Our site. Thank You.
Effective October, 2011.